PSAs will be judged on the following criteria:

Objectives/Planning

• Did PSA have a clear, realistic, specific and measurable objective(s)?
• Was the target audience well defined?
  

Message Design

• How clear and understandable is the message?
• How creative and appealing is the PSA?
• How appropriate is the message for the target audience?
  

Production

• How well-produced was the PSA? Did it meet broadcast requirements and professional standards?
  

Distribution and Reach

• How well was the PSA promoted to stations?
• How often was the PSA aired?
• Did the attended audience see or hear the PSA?
  

Evaluation

• How well did the PSA accomplish its objective?
• Was the PSA effective in educating, persuading or moving the target audience to action?
• What other evaluation criteria were used?