PSAs will be judged on the following criteria (based on entry materials and
PSA contents):
Planning
- Did PSA have a clear, realistic, specific and measurable objective(s)?
- Was the target audience well defined?
Message Design
- How clear and understandable is the message?
- How creative and appealing is the PSA?
- How appropriate is the message for the target audience?
Production
- How well-produced was the PSA?
- Did it meet broadcast requirements and professional
standards?
Distribution and Reach
- How well was the PSA promoted to stations?
- How often was the PSA aired?
- Did the attended audience see or hear the PSA?
Evaluation
