Bethesda, Maryland (November 28, 2001) — Bonneville Communications, received the 2001 Aesculapius Award for excellence in health-related PSAs (Public Service Announcements) and Girl Power! Web site, received the 2001 Aesculapius Award for excellence in health-related WWW sites. The 2001 Aesculapius Awards winners were announced today by Dr. Peter G. Goldschmidt, President and Founder of the Health Improvement Institute.

Bonneville Communications, Salt Lake City, UT, received the top honor for their video PSA, entitled My Child, produced for Huntsman Cancer Institute. Targeted towards cancer patients and their primary caregivers, the PSA was developed to increase regional awareness of Huntsman Cancer Institute and drive traffic towards the Cancer Learning Center and to the web site.

Girl Power! Web site, developed and maintained by Social and Health Services, Rockville, MD, for the Center for Substance Abuse Prevention received the top honor for their web site, http://www.girlpower.gov. This web site was developed as part of the Girl Power! Campaign in an effort to support young girls in making positive choices for themselves, such as resistance to the use of alcohol, tobacco, or drugs.

Winners of the Award of Excellence for health-related PSAs included:
• Bonneville Communications – "My Sister"
• Hager Sharp, Inc. – National Diabetes Education Program: "Diabetes All-Stars - Jerry Stackhouse"
• Didi Hirsch Community Mental Health Center – "Warning Signs"

Winners of the Award of Excellence for health-related WWW sites included:
• Office on Women’s Health, HHS – http://www.4woman.gov
• SAMHSA’s National Clearinghouse for Alcohol & Drug Information (PREVLINE) - http://www.health.org
• HHS Office of Disease Prevention and Health Promotion - http://www.healthfinder.gov
• United Network for Organ Sharing - http://www.unos.org
• National Council of La Raza - http://www.nldi.org
• Center for Substance Abuse Prevention’s ForReal - http://www.forreal.org

"Many of this year’s entries were impressive," said Dr. Peter Goldschmidt. "Judges were impressed with the quality of production and content. We hope that the awards will encourage excellence in communicating health information to the public, and that consumers will find them a useful guide." We urge World Wide Web sites to enter the competition each year to show the public that they continue to meet standards of excellence." Consumers can now find Aesculapius Award winners on the Institute’s web site — http://www.hii.org — and link to award winning sites.

A panel of judges, representing the health care, television and multimedia fields, evaluated entries. The annual award is named for the ancient Greek God of healing, Aesculapius. This year marks the tenth year of the annual awards competition. This award was established by the Health Improvement Institute, a non-profit, tax-exempt organization based in Bethesda, Maryland, to promote excellence in informing consumer lifestyle choices and health care decisions.

The Institute is accepting entries for the 2002 Aesculapius Awards. For more information or to obtain entry form, please write to:

Health Improvement Institute 5272 River Road, Suite 650 Bethesda, MD 20816

Telephone: 301-652-1818 Fax: 301-652-1250 Email: hii@mcman.com

For the latest information, visit our web site: http://www.hii.org